Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB2D07
RGB
187, 45, 7
HSL
13, 93%, 38%
HSB
13, 96%, 73%
CMYK
0, 76, 96, 27
LAB
43, 56, 54
LCH
43, 78, 44
OKLCH
0.52, 0.18, 34
XYZ
21, 12, 1
LUV
43, 114, 33
HWB
13, 3%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.