Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB3609
RGB
187, 54, 9
HSL
15, 91%, 38%
HSB
15, 95%, 73%
CMYK
0, 71, 95, 27
LAB
44, 53, 54
LCH
44, 75, 45
OKLCH
0.53, 0.18, 36
XYZ
22, 13, 2
LUV
44, 109, 34
HWB
15, 4%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.