Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB4900
RGB
187, 73, 0
HSL
23, 100%, 37%
HSB
23, 100%, 73%
CMYK
0, 61, 100, 27
LAB
47, 45, 58
LCH
47, 73, 52
OKLCH
0.55, 0.16, 44
XYZ
23, 15, 2
LUV
47, 95, 40
HWB
23, 0%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.