Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BB4C09
RGB
187, 76, 9
HSL
23, 91%, 38%
HSB
23, 95%, 73%
CMYK
0, 59, 95, 27
LAB
47, 44, 56
LCH
47, 71, 52
OKLCH
0.56, 0.16, 44
XYZ
23, 16, 2
LUV
47, 92, 40
HWB
23, 4%, 27%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.