Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
BB66F2
RGB
187, 102, 242
HSL
276, 84%, 67%
HSB
276, 58%, 95%
CMYK
23, 58, 0, 5
LAB
58, 52, -57
LCH
58, 78, 312
OKLCH
0.67, 0.21, 310
XYZ
41, 26, 87
LUV
58, 29, -96
HWB
276, 40%, 5%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.