Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BB70D9
RGB
187, 112, 217
HSL
283, 58%, 65%
HSB
283, 48%, 85%
CMYK
14, 48, 0, 15
LAB
59, 43, -42
LCH
59, 61, 316
OKLCH
0.67, 0.17, 316
XYZ
39, 27, 69
LUV
59, 31, -72
HWB
283, 44%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.