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Mauve

#BB9EDE

A light, moderate mauve — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.

Meaning

Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.

Applications

Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.

Conversion

HEX
BB9EDE
RGB
187, 158, 222
HSL
267, 49%, 75%
HSB
267, 29%, 87%
CMYK
16, 29, 0, 13
LAB
69, 20, -29
LCH
69, 35, 305
OKLCH
0.75, 0.10, 305
XYZ
46, 40, 74
LUV
69, 11, -48
HWB
267, 62%, 13%
Pantone
5285 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named purple on shades of purple, or all families on colors.