Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD3F1
RGB
187, 211, 241
HSL
213, 66%, 84%
HSB
213, 22%, 95%
CMYK
22, 12, 0, 5
LAB
83, -4, -18
LCH
83, 18, 259
OKLCH
0.86, 0.05, 254
XYZ
60, 64, 92
LUV
83, -14, -27
HWB
213, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.