Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD4ED
RGB
187, 212, 237
HSL
210, 58%, 83%
HSB
210, 21%, 93%
CMYK
21, 11, 0, 7
LAB
84, -5, -15
LCH
84, 16, 253
OKLCH
0.86, 0.04, 248
XYZ
59, 64, 89
LUV
84, -14, -23
HWB
210, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.