Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD7EC
RGB
187, 215, 236
HSL
206, 56%, 83%
HSB
206, 21%, 93%
CMYK
21, 9, 0, 7
LAB
84, -6, -14
LCH
84, 15, 245
OKLCH
0.87, 0.04, 240
XYZ
60, 65, 89
LUV
84, -15, -20
HWB
206, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.