Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD7F8
RGB
187, 215, 248
HSL
212, 81%, 85%
HSB
212, 25%, 97%
CMYK
25, 13, 0, 3
LAB
85, -4, -19
LCH
85, 20, 258
OKLCH
0.87, 0.05, 253
XYZ
62, 66, 98
LUV
85, -16, -30
HWB
212, 73%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.