Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBD9EE
RGB
187, 217, 238
HSL
205, 60%, 83%
HSB
205, 21%, 93%
CMYK
21, 9, 0, 7
LAB
85, -7, -14
LCH
85, 15, 243
OKLCH
0.87, 0.04, 239
XYZ
61, 66, 90
LUV
85, -16, -20
HWB
205, 73%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.