Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBDCF9
RGB
187, 220, 249
HSL
208, 84%, 85%
HSB
208, 25%, 98%
CMYK
25, 12, 0, 2
LAB
86, -7, -18
LCH
86, 19, 250
OKLCH
0.88, 0.05, 245
XYZ
63, 69, 100
LUV
86, -18, -27
HWB
208, 73%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.