Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBDCFF
RGB
187, 220, 255
HSL
211, 100%, 87%
HSB
211, 27%, 100%
CMYK
27, 14, 0, 0
LAB
86, -5, -21
LCH
86, 22, 255
OKLCH
0.88, 0.06, 250
XYZ
64, 69, 105
LUV
86, -18, -32
HWB
211, 73%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.