Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE2FA
RGB
187, 226, 250
HSL
203, 86%, 86%
HSB
203, 25%, 98%
CMYK
25, 10, 0, 2
LAB
88, -9, -16
LCH
88, 19, 240
OKLCH
0.89, 0.05, 235
XYZ
65, 72, 101
LUV
88, -21, -24
HWB
203, 73%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.