Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE7EF
RGB
187, 231, 239
HSL
189, 62%, 84%
HSB
189, 22%, 94%
CMYK
22, 3, 0, 6
LAB
89, -13, -9
LCH
89, 16, 213
OKLCH
0.90, 0.05, 210
XYZ
65, 74, 93
LUV
89, -23, -11
HWB
189, 73%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.