Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBE7F8
RGB
187, 231, 248
HSL
197, 81%, 85%
HSB
197, 25%, 97%
CMYK
25, 7, 0, 3
LAB
89, -12, -13
LCH
89, 18, 228
OKLCH
0.90, 0.05, 223
XYZ
66, 74, 100
LUV
89, -23, -19
HWB
197, 73%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.