Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBEAF4
RGB
187, 234, 244
HSL
191, 72%, 85%
HSB
191, 23%, 96%
CMYK
23, 4, 0, 4
LAB
90, -14, -10
LCH
90, 17, 216
OKLCH
0.91, 0.05, 212
XYZ
66, 76, 97
LUV
90, -24, -13
HWB
191, 73%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.