Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBECF3
RGB
187, 236, 243
HSL
187, 70%, 84%
HSB
187, 23%, 95%
CMYK
23, 3, 0, 5
LAB
90, -15, -9
LCH
90, 18, 210
OKLCH
0.91, 0.05, 207
XYZ
67, 77, 96
LUV
90, -25, -11
HWB
187, 73%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.