Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BBF1FD
RGB
187, 241, 253
HSL
191, 94%, 86%
HSB
191, 26%, 99%
CMYK
26, 5, 0, 1
LAB
92, -16, -12
LCH
92, 20, 217
OKLCH
0.92, 0.06, 213
XYZ
70, 81, 105
LUV
92, -27, -16
HWB
191, 73%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.