Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC3900
RGB
188, 57, 0
HSL
18, 100%, 37%
HSB
18, 100%, 74%
CMYK
0, 70, 100, 26
LAB
44, 52, 57
LCH
44, 77, 48
OKLCH
0.53, 0.18, 38
XYZ
22, 14, 1
LUV
44, 108, 36
HWB
18, 0%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.