Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC4609
RGB
188, 70, 9
HSL
20, 91%, 39%
HSB
20, 95%, 74%
CMYK
0, 63, 95, 26
LAB
46, 47, 55
LCH
46, 72, 50
OKLCH
0.55, 0.16, 41
XYZ
23, 15, 2
LUV
46, 98, 39
HWB
20, 4%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.