Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC4908
RGB
188, 73, 8
HSL
22, 92%, 38%
HSB
22, 96%, 74%
CMYK
0, 61, 96, 26
LAB
47, 45, 56
LCH
47, 72, 51
OKLCH
0.55, 0.16, 43
XYZ
23, 15, 2
LUV
47, 96, 39
HWB
22, 3%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.