Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BC4D04
RGB
188, 77, 4
HSL
24, 96%, 38%
HSB
24, 98%, 74%
CMYK
0, 59, 98, 26
LAB
48, 44, 57
LCH
48, 72, 53
OKLCH
0.56, 0.16, 45
XYZ
23, 16, 2
LUV
48, 93, 41
HWB
24, 2%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.