Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BC4FEF
RGB
188, 79, 239
HSL
281, 83%, 62%
HSB
281, 67%, 94%
CMYK
21, 67, 0, 6
LAB
54, 62, -62
LCH
54, 88, 315
OKLCH
0.64, 0.24, 313
XYZ
39, 23, 84
LUV
54, 36, -103
HWB
281, 31%, 6%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.