Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BC6AA8
RGB
188, 106, 168
HSL
315, 38%, 58%
HSB
315, 44%, 74%
CMYK
0, 44, 11, 26
LAB
56, 40, -19
LCH
56, 44, 335
OKLCH
0.64, 0.13, 337
XYZ
33, 24, 40
LUV
56, 44, -35
HWB
315, 42%, 26%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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