Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
BC9E39
RGB
188, 158, 57
HSL
46, 53%, 48%
HSB
46, 70%, 74%
CMYK
0, 16, 70, 26
LAB
66, 3, 55
LCH
66, 55, 86
OKLCH
0.71, 0.12, 92
XYZ
34, 35, 9
LUV
66, 26, 61
HWB
46, 22%, 26%
Pantone
467 C
Harmonies
Shades & tints
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