Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCD2F5
RGB
188, 210, 245
HSL
217, 74%, 85%
HSB
217, 23%, 96%
CMYK
23, 14, 0, 4
LAB
83, -2, -20
LCH
83, 20, 264
OKLCH
0.86, 0.05, 260
XYZ
60, 63, 95
LUV
83, -13, -31
HWB
217, 74%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.