Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCD4F0
RGB
188, 212, 240
HSL
212, 63%, 84%
HSB
212, 22%, 94%
CMYK
22, 12, 0, 6
LAB
84, -4, -17
LCH
84, 17, 257
OKLCH
0.86, 0.05, 252
XYZ
60, 64, 92
LUV
84, -14, -25
HWB
212, 74%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.