Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCDEF4
RGB
188, 222, 244
HSL
204, 72%, 85%
HSB
204, 23%, 96%
CMYK
23, 9, 0, 4
LAB
87, -8, -15
LCH
87, 17, 241
OKLCH
0.88, 0.05, 236
XYZ
63, 69, 96
LUV
87, -18, -22
HWB
204, 74%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.