Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCE5FB
RGB
188, 229, 251
HSL
201, 89%, 86%
HSB
201, 25%, 98%
CMYK
25, 9, 0, 2
LAB
89, -10, -15
LCH
89, 18, 236
OKLCH
0.90, 0.05, 232
XYZ
66, 74, 102
LUV
89, -22, -22
HWB
201, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.