Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BCECF7
RGB
188, 236, 247
HSL
191, 79%, 85%
HSB
191, 24%, 97%
CMYK
24, 4, 0, 3
LAB
90, -14, -11
LCH
90, 18, 217
OKLCH
0.91, 0.05, 213
XYZ
68, 77, 99
LUV
90, -25, -14
HWB
191, 74%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.