Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BD2801
RGB
189, 40, 1
HSL
12, 99%, 37%
HSB
12, 99%, 74%
CMYK
0, 79, 99, 26
LAB
43, 58, 56
LCH
43, 80, 44
OKLCH
0.52, 0.19, 33
XYZ
22, 12, 1
LUV
43, 119, 33
HWB
12, 0%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.