Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BD4C09
RGB
189, 76, 9
HSL
22, 91%, 39%
HSB
22, 95%, 74%
CMYK
0, 60, 95, 26
LAB
48, 45, 56
LCH
48, 72, 51
OKLCH
0.56, 0.16, 44
XYZ
24, 16, 2
LUV
48, 94, 40
HWB
22, 4%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.