Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BD5941
RGB
189, 89, 65
HSL
12, 49%, 50%
HSB
12, 66%, 74%
CMYK
0, 53, 66, 26
LAB
50, 40, 34
LCH
50, 52, 40
OKLCH
0.58, 0.13, 35
XYZ
26, 18, 7
LUV
50, 78, 29
HWB
12, 25%, 26%
Pantone
1797 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.