Psychology
Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.
Meaning
Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.
Applications
Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.
Conversion
HEX
BD702A
RGB
189, 112, 42
HSL
29, 64%, 45%
HSB
29, 78%, 74%
CMYK
0, 41, 78, 26
LAB
55, 27, 50
LCH
55, 57, 61
OKLCH
0.62, 0.13, 59
XYZ
27, 23, 5
LUV
55, 63, 46
HWB
29, 16%, 26%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.