Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BD74A8
RGB
189, 116, 168
HSL
317, 36%, 60%
HSB
317, 39%, 74%
CMYK
0, 39, 11, 26
LAB
58, 35, -15
LCH
58, 38, 336
OKLCH
0.65, 0.11, 338
XYZ
34, 26, 40
LUV
58, 40, -29
HWB
317, 45%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.