Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BD7BB0
RGB
189, 123, 176
HSL
312, 33%, 61%
HSB
312, 35%, 74%
CMYK
0, 35, 7, 26
LAB
60, 32, -17
LCH
60, 37, 332
OKLCH
0.67, 0.11, 334
XYZ
36, 28, 45
LUV
60, 35, -32
HWB
312, 48%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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