Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BD89DD
RGB
189, 137, 221
HSL
277, 55%, 70%
HSB
277, 38%, 87%
CMYK
14, 38, 0, 13
LAB
65, 32, -35
LCH
65, 48, 312
OKLCH
0.71, 0.13, 312
XYZ
43, 34, 73
LUV
65, 21, -60
HWB
277, 54%, 13%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.