Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDD1F1
RGB
189, 209, 241
HSL
217, 65%, 84%
HSB
217, 22%, 95%
CMYK
22, 13, 0, 5
LAB
83, -2, -18
LCH
83, 18, 264
OKLCH
0.86, 0.05, 260
XYZ
60, 63, 92
LUV
83, -12, -28
HWB
217, 74%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.