Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDD6EC
RGB
189, 214, 236
HSL
208, 55%, 83%
HSB
208, 20%, 93%
CMYK
20, 9, 0, 7
LAB
84, -5, -14
LCH
84, 15, 249
OKLCH
0.86, 0.04, 245
XYZ
60, 65, 89
LUV
84, -14, -21
HWB
208, 74%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.