Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
BDD9CC
RGB
189, 217, 204
HSL
152, 27%, 80%
HSB
152, 13%, 85%
CMYK
13, 0, 6, 15
LAB
84, -12, 3
LCH
84, 12, 165
OKLCH
0.86, 0.03, 166
XYZ
57, 65, 67
LUV
84, -15, 7
HWB
152, 74%, 15%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
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