Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDDEF1
RGB
189, 222, 241
HSL
202, 65%, 84%
HSB
202, 22%, 95%
CMYK
22, 8, 0, 5
LAB
87, -8, -13
LCH
87, 15, 238
OKLCH
0.88, 0.04, 233
XYZ
63, 69, 93
LUV
87, -18, -19
HWB
202, 74%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.