Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDDFFF
RGB
189, 223, 255
HSL
209, 100%, 87%
HSB
209, 26%, 100%
CMYK
26, 13, 0, 0
LAB
87, -6, -20
LCH
87, 21, 252
OKLCH
0.89, 0.06, 247
XYZ
65, 71, 105
LUV
87, -19, -30
HWB
209, 74%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.