Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDE1FB
RGB
189, 225, 251
HSL
205, 89%, 86%
HSB
205, 25%, 98%
CMYK
25, 10, 0, 2
LAB
88, -8, -17
LCH
88, 19, 245
OKLCH
0.89, 0.05, 240
XYZ
65, 72, 102
LUV
88, -19, -25
HWB
205, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.