Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDE5FF
RGB
189, 229, 255
HSL
204, 100%, 87%
HSB
204, 26%, 100%
CMYK
26, 10, 0, 0
LAB
89, -9, -17
LCH
89, 19, 242
OKLCH
0.90, 0.05, 237
XYZ
67, 74, 105
LUV
89, -21, -26
HWB
204, 74%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.