Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDEDFA
RGB
189, 237, 250
HSL
193, 86%, 86%
HSB
193, 24%, 98%
CMYK
24, 5, 0, 2
LAB
91, -14, -12
LCH
91, 18, 220
OKLCH
0.92, 0.05, 216
XYZ
69, 78, 102
LUV
91, -25, -16
HWB
193, 74%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.