Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDEEF3
RGB
189, 238, 243
HSL
186, 69%, 85%
HSB
186, 22%, 95%
CMYK
22, 2, 0, 5
LAB
91, -15, -8
LCH
91, 17, 207
OKLCH
0.92, 0.05, 204
XYZ
68, 78, 96
LUV
91, -25, -9
HWB
186, 74%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.