Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BDEEFE
RGB
189, 238, 254
HSL
195, 97%, 87%
HSB
195, 26%, 100%
CMYK
26, 6, 0, 0
LAB
91, -14, -13
LCH
91, 19, 224
OKLCH
0.92, 0.05, 220
XYZ
69, 79, 105
LUV
91, -25, -18
HWB
195, 74%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.