Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE2100
RGB
190, 33, 0
HSL
10, 100%, 37%
HSB
10, 100%, 75%
CMYK
0, 83, 100, 25
LAB
42, 60, 56
LCH
42, 82, 43
OKLCH
0.52, 0.19, 32
XYZ
22, 12, 1
LUV
42, 123, 32
HWB
10, 0%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.